NEWS

White Castle’s Chicken Rings Double as Must-Have Accessories in Improv Stunt

June 13, 2019

Brand's Facebook Live effort delights for 42 minutes

Bubbly hosts Janelle and Heather kept the momentum going for the full 42 minutes. White Castle In the world of improvised content, there are some gold standards. Will Ferrell and Molly Shannon come to mind, yet their schticks for the Rose Parade and Royal Weddingweren’t necessarily brand-focused. Attempting to create live improv for a brand is an entirely different proposition.