Marvel’s “Ant-Man and the Wasp” Goes Live to Facebook with Teradek Bond
June 13, 2019
After the massive blockbuster success and infamous worldwide shocker that was Avengers: Infinity Wars, Marvel’s next major superhero movie is launching with high expectations. After all, the Marvel Cinematic Universe only seems to get better and better with every film, and how do you really follow an act like that of the Mad Titan? Well, don’t count out Scott Lang and his new superhero partner just yet! Ant-Man and the Wasp, set to release on July 7, is one of the most highly-anticipated Marvel movies of all time, thanks to a star-studded cast, compelling narratives, unique super powers and the unstoppable momentum of MCU hype. And the company hasn’t skimped on the marketing. Like many of their past movies (including Disney’s), one of the promotional strategies Marvel and Disney wanted to do for Ant-Man and the Wasp was create a conversation with an audience driven interactive Q&A session starring the film’s Director and cast on Facebook Live. "Hurwitz Creative was tasked with creating a high engagement Live stream for promoting Marvel Studio's newest superhero film following the record-breaking success of Avengers: Infinity War. My personal approach was to capture the true essence of the cast members on a human level. Making A-list stars relatable and creating a safe discussion environment where actors can engage with real fan comments while being themselves yet remain on brand is key,” says George Barnes, Director at Ridley Scott Associates new division, RSA Live.
A Super SetupAs one of the go-to guys for brands, agencies and major studios seeking to do high engagement Facebook Live, George Barnes has a reason for being so trusted in the live production world. Having done the live streams for Pirates of the Caribbean, Thor: Ragnarok, Star Wars: The Last Jedi, Avengers:Infinity War and many more, Barnes ensures that every production he does for these major studios reflect the craft, professionalism and reputation that they demand. So how are his live streams so successful? First, foresight. “I saw something special back in 2012. I had developed technology to send live, multi-camera video content to a mobile app. There it was- live interactive Television, in my hand. So I guess you can say I am a true pioneer in this space” Second, his streaming setup:
- Multiple cameras including Alexa, RED’s new 8k Weapon, & various Canons geared to the particular project.
- 1x Sound Devices 633 audio mixer
- 2x Teradek Bond units (1 backup)
- 1x Teradek Core account
- 10x 4G USB modems (5 backups)